One of the most valuable assets your company can invest in today is its website. Your website is the first direct contact many customers will ever have with your company. Building an effective, stylish website to cater to your clientele is critical Here are four tips for web design that will help drive traffic and conversion rates for any small business:
Optimize Your Website
Search engine optimization, or SEO, is the most important tool you have to increase traffic for your website immediately. Typically it is recommended to seek professional SEO and content experts to optimize your website, but you can take some steps to see results immediately. Perform keyword research and see which terms are going to drive traffic to your website. After figuring out which keywords will help you out the most, utilize these keywords in your title, description tags, headers and the content on your pages. There are other methods to work on SEO as well, including links to your website from other relevant websites, but incorporating focused keywords should help you see a small boost immediately.
Clearly Present Your Value
Many web designers get so caught up in making a website beautiful that they lose focus on the key purpose of the website, to present the company to the public. Use your homepage to provide your company's value statement clearly. Let the customer know exactly what value you offer that your competitors don't, whether it's better quality service, prices that can't be beat, or anything in-between. Make sure you provide engaged visitors with easy ways to contact or request additional information, such as clearly providing email forms and contact information.
Keep It Simple
Businesses with strong brands and enormous customer bases can afford to go crazy with their website. Unfortunately for a small business, your users haven't been trained to use your specific website yet, so you have to provide them what they are looking for as efficiently as possible. Keep your homepage as simple as possible, and clearly include everything a visitor could be looking for: your logo or slogan, information about your services or product, contact information, blog, pricing, etc. Website visitors are notoriously finicky, make they can find everything the need before moving on to the next website.
Offer Visitors Valuable Content
You want to give your visitors a reason to come back to your website again. Provide a blog with information relevant to your industry and customers, and update it regularly. Provide updates often on your social media pages and continue to link them to your website. Offer online-exclusive sales and promotions regularly. Giving your customers a reason to return to your website often will give you more opportunities to sell and showcase value to you. It will also drill your brand into their head so they will be more likely to provide referrals and spread the word about your company.